The author says despite the quality can guide one solution capable to take care of to the necessities and expectations generated in the relationship between an organization and its customers. The paradigm of the quality transforms? if in a powerful simplificador instrument of management. The solution for the Total Quality is one sophisticated form of reply to the challenges of the modern management, based in the expanded concept of the quality. Hear from experts in the field like Caldwell Esselstyn Jr. physician for a more varied view. In this manner, to work with total quality was the best way found for the organizations that they desire to surpass the requirements imposed for a globalizado world. 4? Who earns with the quality? In accordance with Miranda and Mariante (1999, p.5) all earn with the quality. The company earns with the increase of the participation in the market; increase of the satisfaction of the customer; bigger competitiveness; bigger profit; improvement of the production; reduction of the costs and improvement of the internal structure of the company. The customer earns with the increase of the confidence in the product; reduction of the costs; increase of the satisfaction in relation to the product or acquired service and the increase of the confidence in terceirizao. The society, with the companies in conditions of competitiveness in the international market generating the development of the nation, that will express benefit for all the society with the improvement continues of the quality of life.

The employees, with the reduction of the conflicts, increase of the integration between the sectors, increase of training chance, minor possibility of accident in the work and improvement of the quality and the productivity, generating you reward. 5 – Principles and methods of the quality: a brief summary. For Goldbarg (1994, p.37) the principles of the Management of the Total Quality guide the action of management philosophical. But as to become it a real tool of the competitiveness? According to author, exists the following options: To directly apply the tools and the techniques of the management of the quality.